The Ultimate Client Connection!

Cooksey (along with his wife Krissy) with members of the Clock Spring LP North American sales team at the 2011 PPIM Conference in Houston, TX

What is the best statement you could hear from a client?  Maybe it is a sincere “thank you”, or “you made a real impact with us”, or maybe just it’s the melodic sound of a referral.  What about “we would like to have you join us as part of our team…full time”?

I’m proud to announce that beginning tomorrow, I am joining the team of one of my prior clients as the Director of Marketing at Clock Spring L.P. To that I say, “What a compliment!”

For nearly the past three years, I have been gathering research about what works, what doesn’t, and how to fix organizational leadership.  It is a project that has taken me, literally, around the world and provided me with unprescedented access to all levels of leaders within organizations large, small, public, private, for-profit, not-for-profit, successful and struggling.  During those hundreds of encounters, I have often reminded workshop participants that significant change in their organizations begins with intentional, consisitent energy pushing in a new direction.  I am extremely excited to be distilling this research into action as part of a team already achieving incredible results!

While several of this blogs followers have already heard about the move and inquired about the future of Cooksey Connects, let me assure you- the mission will continue.  Over the coming months, you may notice a small tweak in the direction of this site and its message, yet the core message of CONNECTion will remain strong.  The guest post series has proven extremely popular and I hope you will continue to enjoy the Monday articles for the next several weeks.  I have reached out to a number of people across North America, and there are some GREAT articles in the queue.  (In case you missed the first two, be sure to check out the posts from Jerry Sevier and Kathy Piersall and leave your comments for the authors!)

For the next month, I will be continuing to wrap up a few previous committments to another client, so if you see me coming to your town, I’d love to meet up with you while I’m there!  Let me hear from you!

Is Your “Pink” More Than Skin-Deep? – Thoughts on marketing to a female audience

Kathy Piersall, Owner
A Blue Moon Arts, LLC

[October is Breast Cancer Awareness Month, so I’ve asked Marketing Expert, Kathy Piersall to share her thoughts on building a marketing CONNECTion with women.–Scott]

Don’t just make it pink.

How many companies have slapped a coat of pink on their product, or suddenly started supporting breast cancer charities, when neither of these actions has any obvious, real connection to their brand? (“Pinkwashing“, anyone?) Women have been the special targets of marketing and advertising campaigns for decades, because marketers often assumed they controlled most expenditures for their households. So women have learned to spot condescension a mile away. Find out if women are truly a realistic target market for what your company offers. If it’s reasonable and profitable to connect with the female market, be sincere. Build genuine connections.

Allow time for discussion

Women tend to ask more questions, especially at the beginning of the sales cycle. Your female prospective clients may want to talk about the pros and cons more. Don’t feel threatened by this. It’s not confrontation or conflict. It’s your opportunity to re-emphasize your strengths and get more insight into what hopes or worries motivate them. Establish trust this way early, and you’re likely to spend less time answering questions later in the process.

“Female” does not equal “spouse” or “with kids”

As of 2005, more women are living without a spouse, according to the New York Times. And according to a 2006 U.S. Census Bureau report, roughly 20% of women 35 to 44 years old have never had kids. What does this mean? Make sure your company’s marketing speaks authentically to a female audience, and doesn’t view a woman as just a portal to gain access to a hypothetical spouse, or her 2.5 children.

“Busy” is not the magic word

The word “busy” is as overused as the color pink when trying to attract the attention of a female audience. Many marketers seem to think if they start their messages with “Gee, we’re all so busy these days!!”, every woman in earshot will drop what she’s doing, sigh in sympathy, and give her full attention to whatever statement follows. Sure, you could argue that women tend to feel obliged to take on a wider variety of tasks in both their personal and professional lives than men or children do. But if “busy” doesn’t mesh with the rest of your marketing messages, then it’s just a fake attempt to create connection. And it’s a weak start to the dialogue your company really needs to have with women, if you hope to create a relationship that’s rewarding for both sides.

The Challenge

Let us hear about other marketing miscues you have noticed, below.  Perhaps you can:

  • Share anadvertisement, commercial, or other marketing message you have seen that simply “missed the mark”, in your opinion.
  • What might that company have thought about BEFORE they spent money to send out a message?
  • Provide an example of a marketing message that resounded with you, leaving you with a feeling that the product or service CONNECTed with you, and was completely relevant.

Visit Kathy’s company on the web at:
Follow @abluemoonarts on Twitter
Check out A Blue Moon Arts, LLC on Facebook

The Toilet Paper Entrepreneur… Learn how Cooksey CONNECTED!

Friend and fans-

Just a quick note to let you know I was quoted this week on the Blog of “The Toilet Paper Entrepreneur”. What is THAT all about, you ask? Well, check it out HERE! (Be sure to scroll down to #30 on the list!) – Scott

Cooksey Connects with SkillPath Seminars

Tulsa, OK- D. Scott Cooksey, Senior Consultant and Trainer at Cooksey Connects, has recently been certified as a Faculty Trainer with SkillPath Seminars, based in Mission, KS.

“Delivering services around the world, SkillPath Seminars is truly a global leader among corporate training firms. To be able to work with the people of SkillPath and work as a member of such a great team of professionals is truly an honor!”, said Cooksey. “The proven quality of exclusive resources, topics and track record of success is a perfect match for the level of quality training for which Cooksey Connects is known. I’m very excited to be part of this team, and look forward to working with their clients for a long time to come.”

Learn more about D. Scott Cooksey and Cooksey Connects at

Learn more about SkillPath Seminars at

Learning Modality, Social Media, & Your Online Brand

While some people learn by watching, others learn by reading. Still, others prefer a demonstrative approach referred to as “kinesthetic“. Put another way, it means that the person learns by DOING. When it comes to Social Media, I’m the latter.

Several months ago, I set up my first account at Immediately following, I found myself trying to sum up thoughts and ideas into often cryptic phrases comprised of 140 characters or less. Soon after, I began to “tweet”, converse with “tweeps”, and actually learned it was okay admit that sometimes I “twittered” in public.

With it, though, came a lesson. You see, I make a rookie mistake. (Part of the effectiveness of kinesthetic learning.) While one of the coolest aspects of Social Media communication is to syndicate and push out (through various “feeds”) information you post across multiple distribution channels, it’s something I’ve learned can confuse your followers. Even worse, I posted so much, people were starting to tune out my posts and tweets. Something you do NOT want to happen when building a brand!

For example:

  • Someone who follows you on Facebook likes to see Status Updates, but doesn’t necessarily want or need to know EVERY LITTLE THING you’re doing…all the time! (Many of your “tweeps” however, don’t seem to mind.)
  • People who are familiar with Twitter understand that @cookseyconnects or @dscooksey are fellow “Tweeps” (Friends who also use Twitter); #usair was a group code used by multiple people to follow what was unfolding in the Hudson River as Capt. Sully completed the first successful “water landing” of a commercial jetliner; “RT” ahead of something I “tweet” means “I plagerized/am forwarding someone else’s post” by “re-tweeting” it; and URLs like aren’t necessarily sending me to some nefarious corner of the internet.

And finally, I just uncovered a little piece of brilliance that allows me to more consistently brand ALL of my online profiles using my OWN DOMAIN NAME…it’s called a “sub-domain”. I’ve known about them for YEARS, but didn’t realize how easily I could set them up for my followers. Many of the current social media sites have long, un-intuitive URLs to “share your public profile” or otherwise make it tough for people to find your site (a la “Fan Pages” on Facebook). The most popular “subdomain” is actually “www.” It stands for “World Wide Web” which, believe it or not, is merely a PART of the Internet. For most people, it’s where your website lives…but, I digress.

Why simply build someone ELSE’s brand, when you can make it easy for others to find either you, your business, or various web tools you often access, all the while reinforcing YOUR domain as the connecting brand. Check us out online at the following URLs:

So this post was a little geeky, but hey…it’s what we do. Contact us today and learn how we can put these, and other great tools, to work for YOUR company. Cooksey Connects!

Cooksey Connects with Duncan High School

From the Duncan Banner (Click here for the link to this article on their website):

Learning the ropes

by: Derrick Miller
The Duncan Banner

DUNCAN January 09, 2009 11:10 am

Learning doesn’t end with high school graduation. But what is learned in high school can have an impact on what comes after.

Duncan High School continued its Making It Count program Thursday by providing seniors with information on how to be successful in college and in the career field.

This is the second time this school year an individual from the Making It Count program has talked to DHS students. The first time was a discussion with the freshmen to help them figure out how to be successful in high school.

For both programs, it was Scott Cooksey doing the talking, and during Thursday’s program, Cooksey talked about figuring out career choices and how to achieve the goals set.

“There are two things successful people have: Desire and know-how,” he said. “Today, I cannot give you the desire to succeed. That’s up to you.

“Today, I’m going to give you the tools needed to get the know-how.”

He said everyone has different career aspirations. Some people go to college, while others elect to join the workforce immediately following high school.

Cooksey said some of those who go immediately to work realize the limitations they face when they don’t go to college.

“My job today is not to twist your arm and tell you ‘you have to go to college,’” he said. “That’s a choice.”

Regardless of when someone chooses to enter the workforce, there is a career path set that could help him or her be successful in getting the job he or she wants.

The three steps to the career path outlined by Cooksey were looking at strengths, interests and the future job market. By assessing one’s strengths and interests, people can find jobs they like and are good at.

When a job is selected, developing characteristics essential to the job is an important step, he said. Seven characteristics mentioned include communication skills, organizational skills, leadership skills, logic, efforts, group skills and entrepreneur skills.

In addition to capturing these characteristics, people should have examples to display these qualities, Cooksey said. One skill that applies heavily to college and work is time management.

“Time is the most valuable thing you have,” he said. “If you don’t manage your time effectively, you’ll run out of time for the important things.”

Time management isn’t the only thing that students were told to work on in college. Cooksey said they should also develop test taking skills.

He mentioned things students should pay attention to when learning the material that could help them on tests. These include vocabulary, lists, formulas and equations, and anything highlighted by the instructor as a test possibility.

“When a professor says ‘This is going to be on the test,’ write it down,” Cooksey said.

Cooksey Article Published in Performance Magazine

The latest edition of Performance Magazine includes an article written by me with the same title as this blog, “Your Success. Your Terms”. I was excited to have been asked to write for this great publication, and hope you enjoy the article.

Read it on their website, then return here to post your comments!

Link to Cooksey’s Article at Performance Magazine