Cooksey Connects

Archive for the ‘PR’ Category

Friend and fans-

Just a quick note to let you know I was quoted this week on the Blog of “The Toilet Paper Entrepreneur”. What is THAT all about, you ask? Well, check it out HERE! (Be sure to scroll down to #30 on the list!) – Scott

Tulsa, OK- D. Scott Cooksey, Senior Consultant and Trainer at Cooksey Connects, has recently been certified as a Faculty Trainer with SkillPath Seminars, based in Mission, KS.

“Delivering services around the world, SkillPath Seminars is truly a global leader among corporate training firms. To be able to work with the people of SkillPath and work as a member of such a great team of professionals is truly an honor!”, said Cooksey. “The proven quality of exclusive resources, topics and track record of success is a perfect match for the level of quality training for which Cooksey Connects is known. I’m very excited to be part of this team, and look forward to working with their clients for a long time to come.”

Learn more about D. Scott Cooksey and Cooksey Connects at www.CookseyConnects.com.

Learn more about SkillPath Seminars at www.SkillPath.com.

While some people learn by watching, others learn by reading. Still, others prefer a demonstrative approach referred to as “kinesthetic“. Put another way, it means that the person learns by DOING. When it comes to Social Media, I’m the latter.

Several months ago, I set up my first account at Twitter.com. Immediately following, I found myself trying to sum up thoughts and ideas into often cryptic phrases comprised of 140 characters or less. Soon after, I began to “tweet”, converse with “tweeps”, and actually learned it was okay admit that sometimes I “twittered” in public.

With it, though, came a lesson. You see, I make a rookie mistake. (Part of the effectiveness of kinesthetic learning.) While one of the coolest aspects of Social Media communication is to syndicate and push out (through various “feeds”) information you post across multiple distribution channels, it’s something I’ve learned can confuse your followers. Even worse, I posted so much, people were starting to tune out my posts and tweets. Something you do NOT want to happen when building a brand!

For example:

• Someone who follows you on Facebook likes to see Status Updates, but doesn’t necessarily want or need to know EVERY LITTLE THING you’re doing…all the time! (Many of your “tweeps” however, don’t seem to mind.)
• People who are familiar with Twitter understand that @cookseyconnects or @dscooksey are fellow “Tweeps” (Friends who also use Twitter); #usair was a group code used by multiple people to follow what was unfolding in the Hudson River as Capt. Sully completed the first successful “water landing” of a commercial jetliner; “RT” ahead of something I “tweet” means “I plagerized/am forwarding someone else’s post” by “re-tweeting” it; and URLs like http://bit.ly/b9mR aren’t necessarily sending me to some nefarious corner of the internet.

And finally, I just uncovered a little piece of brilliance that allows me to more consistently brand ALL of my online profiles using my OWN DOMAIN NAME…it’s called a “sub-domain”. I’ve known about them for YEARS, but didn’t realize how easily I could set them up for my followers. Many of the current social media sites have long, un-intuitive URLs to “share your public profile” or otherwise make it tough for people to find your site (a la “Fan Pages” on Facebook). The most popular “subdomain” is actually “www.” It stands for “World Wide Web” which, believe it or not, is merely a PART of the Internet. For most people, it’s where your website lives…but, I digress.

Why simply build someone ELSE’s brand, when you can make it easy for others to find either you, your business, or various web tools you often access, all the while reinforcing YOUR domain as the connecting brand. Check us out online at the following URLs:

• linkedin.cookseyconnects.com – For professional, online networking
• facebook.cookseyconnects.com – Link to our business’ Fan Page
• delicious.cookseyconnects.com – To find sites Bookmarked by Cooksey Connects
• blog.cookseyconnects.com – the NEW location of the blog you’re currently reading, “Your Success. Your Terms”

So this post was a little geeky, but hey…it’s what we do. Contact us today and learn how we can put these, and other great tools, to work for YOUR company. Cooksey Connects!

From the Duncan Banner (Click here for the link to this article on their website):

Learning the ropes

by: Derrick Miller
The Duncan Banner

DUNCAN January 09, 2009 11:10 am

Learning doesn’t end with high school graduation. But what is learned in high school can have an impact on what comes after.

Duncan High School continued its Making It Count program Thursday by providing seniors with information on how to be successful in college and in the career field.

This is the second time this school year an individual from the Making It Count program has talked to DHS students. The first time was a discussion with the freshmen to help them figure out how to be successful in high school.

For both programs, it was Scott Cooksey doing the talking, and during Thursday’s program, Cooksey talked about figuring out career choices and how to achieve the goals set.

“There are two things successful people have: Desire and know-how,” he said. “Today, I cannot give you the desire to succeed. That’s up to you.

“Today, I’m going to give you the tools needed to get the know-how.”

He said everyone has different career aspirations. Some people go to college, while others elect to join the workforce immediately following high school.

Cooksey said some of those who go immediately to work realize the limitations they face when they don’t go to college.

“My job today is not to twist your arm and tell you ‘you have to go to college,’” he said. “That’s a choice.”

Regardless of when someone chooses to enter the workforce, there is a career path set that could help him or her be successful in getting the job he or she wants.

The three steps to the career path outlined by Cooksey were looking at strengths, interests and the future job market. By assessing one’s strengths and interests, people can find jobs they like and are good at.

When a job is selected, developing characteristics essential to the job is an important step, he said. Seven characteristics mentioned include communication skills, organizational skills, leadership skills, logic, efforts, group skills and entrepreneur skills.

In addition to capturing these characteristics, people should have examples to display these qualities, Cooksey said. One skill that applies heavily to college and work is time management.

“Time is the most valuable thing you have,” he said. “If you don’t manage your time effectively, you’ll run out of time for the important things.”

Time management isn’t the only thing that students were told to work on in college. Cooksey said they should also develop test taking skills.

He mentioned things students should pay attention to when learning the material that could help them on tests. These include vocabulary, lists, formulas and equations, and anything highlighted by the instructor as a test possibility.

“When a professor says ‘This is going to be on the test,’ write it down,” Cooksey said.

The latest edition of Performance Magazine includes an article written by me with the same title as this blog, “Your Success. Your Terms”. I was excited to have been asked to write for this great publication, and hope you enjoy the article.

Read it on their website, then return here to post your comments!

Link to Cooksey’s Article at Performance Magazine

There’s an effort to elect an unknown random person as President… and it’s someone you already know!

Watch this recent news report, HERE.

Post your feedback HERE as a comment!

When you open yourself up and share information freely, good karma comes back your way.

Just today, it came to my attention that Zane Safrit of Blog Talk Radio has posted a blog regarding my book, Powerful People Overcome Powerful Failures. You are invited to check out his review!

Thanks, Zane, for your kind words!

Check it out, readers! I was mentioned in another blog today!

Small Biz Survival: Overcoming powerful failures

If you don’t already read, Becky McCray’s Small Biz Survival blog…you need to add the feed today! Good stuff from a great Oklahoman!

Still don’t have your copy of Powerful People Overcome Powerful Failures? Order one today!

Sometimes success is defined by your fans!

My close friend and author, Carmen Kraft, had a need, planted the seed, and it has since been watered by a countless number of friends and fans. You can learn even more about her at www.DoctorMeBook.com.

Please take 5 seconds to follow this link to Start Up Nation’s Top 100 Home-Based Businesses and let the world know, “THIS is a mom who get’s it!“

Heck, be a real fan and vote every day from now until Sept 30th….I will be!

VOTE TODAY!

Ultimate IT Guy, LLC has selected Cooksey Connects as its preferred, affiliate provider of training and education services to its rapidly expanding client base.

“With the confirmation from the Fair Trade Commission that municipalities are subject to the Red Flag Rules as outlined in the Fair and Accurate Credit Transactions (FACT) Act of 2003, it seemed natural for our firm to connect with an I.T. provider already involved in the compliance effort. The training deadline is rapidly approaching and many municipalities have found themselves behind the curve. That’s where we can help.” says Scott Cooksey, Owner of Cooksey Connects. “We are excited to have been chosen by Ultimate IT Guy as the provider for delivery of training and education services to their customers.”

FACT’s Red Flag Rules require municipalities to have in place policies and procedures to ensure compliance with the new guidelines no later than November 1, 2008. This requirement is to help address important issues related to fraud and identity theft for services provided by Oklahoma municipalities.

“Properly designed and implemented information technology systems can be very effective in the effort to curb fraud and identity theft,” says Cleatus Davis, President of Ultimate IT Guy, LLC. “Proper training of the people who represent our municipal customers, however, is also a powerful front-line deterrent. Our company’s focus is on servicing Oklahoma’s municipalities. We felt the addition of a training affiliate to assist in this effort made perfect sense.”

Cooksey Connects is a leading provider of corporate training, messaging, and custom educational solutions for its clients. Learn more about the company at www.CookseyConnects.com.

Ultimate IT Guy, LLC provides leading information technology consulting, monitoring, and system solutions for businesses and rural municipalities in Oklahoma. Learn more at www.UltimateITGuy.com.