Tag Archives: awareness

Bridging the Knowledge Gap with Gen X

Companies today are facing a serious issue.  While gathering research for an upcoming conference presentation, Scott stumbled into some fascinating research that made him pause about how to address the knowledge gap present in companies today.

According to Pew Research Center, members of the Baby Boomer generation represent less than 35% of the total U.S. workforce.

Of late, there has been a LOT of talk about the Millennials who now hold the title of the “largest percentage of the U.S. workforce”.


The problem is…this current downturn in large areas of the economy (read: energy sector, manufacturing, and more) is leading to an increasing number of early retirement and voluntary layoff packages being issued, further shrinking the number of vastly experienced people from some very complicated industries.

A quick look at the media offers much attention for the ballyhooed Millennials, but are they ready to take the helm in YOUR company?

There is a better solution already present in your companies, and it’s the ranks within Generation X.

pew statsIn this episode, host Scott Cooksey shares his insight gained from his experience working closely with the front-line leaders within these companies and shares some easy to implement tips EVERY COMPANY should be utilizing to help bridge the pending knowledge gap before it’s too late.

Leave a comment below and let us know what YOUR company is doing to bridge the knowledge gap!

Scott Cooksey is a speaker and leadership consultant based in Houston, TX.  To learn more about having him present at your industry conference or work with your company, visit www.IdeaCharger.com

Have questions about the podcast? Email Scott anytime at podcast@ideacharger.com

Be sure to share this episode with a friend using the “Share Episode” feature built right into your favorite podcast player!  Go ahead…. DO IT!

Five Ways To Communicate The Value of Your Time

If you do not know what your time is worth, it is all too easy to walk past a dollar to pick up a dime…all the while thinking you are doing something smart to protect what you’ve already earned.

In this episode, Cooksey sheds some light on this simple (and often costly) mistake, and shares FIVE easy to implement rules to establish value on your time, and leverage it to make more income NOW.

The Rules

  1. GET SOME ASSISTANCE  If you are lucky, you already have someone (even if they are a shared resource with co-workers) who helps manage your calendar.  A gatekeeper. Someone whose very presence suggests your time is extremely valuable, and others should respect it.  Not in your budget?  At the very least, hire a service (I happen to use TimeTrade.com…and no, they don’t pay me and this is not an affiliate link. I am a PAYING CUSTOMER) for as little as $49 A YEAR and you’ll wonder how you  ever lived without it.
  2. LEVERAGE DOWN TIME When you have the ability to send someone a simple link of available times to fit the type of meeting necessary, you can now send / respond to requests for a call, meeting, coaching session, client presentation, coffee, Skype-call…when YOU HAVE TIME to send them. Then, while you’re meeting with clients, traveling or just taking a break, your calendar is filling up ON ITS OWN for the times you WANT to be working.
  3. PUT IT ON THEM – For certain types of appointments, it may be best to put the responsibility on THEM to dial you.  Have a client who is habitually late for virtual meetings, no problem.  Schedule them for the agreed upon time (which THEY choose from your available time slots) and when they arrive late, you remind them you have a hard stop at the originally scheduled time.If the call is for YOUR benefit (new business, favor you are asking, or just out of plain ol’ respect for them), the automated system allows them (or THEIR assistant) to easily pick a preferred time knowing YOU WILL DIAL THEM at the time THEY PICKED – thus increasing the odds they will TAKE YOUR CALL!
  4. CUSTOMERS FIRST – If a paying customer is requesting your time or you’re holding a date while you iron out the details of your deal, block that date and let others schedule around it.  Should the day open up, simply release the hold on your calendar and others will be offered that time to fill in when it is available.
  5. CREATE SCARCITY – Business is business, but sometimes a more involved appointment is better planned for ahead of time. For our team, a scheduled introductory call can be set up same-day, but a coaching session or more-involved conversation may only be scheduled in the future.  Perhaps you like to block certain days of the week or month to handle certain types of calls (say, coaching appointments or client portfolio reviews)- you can decide which types of appointments work on which days.  [I have even known a few people to just allow pre-planned appointments via their schedulers to occur during limited times during the day to create the illusion they are busier than they really are…but that isn’t necessarily a great plan.]

Whatever the case:  Identify what your time is worth.  If you can hire someone to take care of repetitive tasks for a fraction of what you can bill a client for that same period of time, STOP WALKING PAST THE DOLLARS AND START PICKING THEM UP!


Want to send us a note? Podcast@ideacharger.com will get it there. Better yet, leave your questions below in the Comment section below, and we’ll follow up!

Want to try out this service we’re raving about? Schedule an “anything goes” 15 minute call with Scott by CLICKING HERE! [ ]

Learn more about how Scott and the IdeaCharger team can work with your organization to improve connections and help you build lasting, profitable client relationships TODAY by visiting www.IdeaCharger.com

Episode 12-Craig Price-Negativity

Craig Price, leadership and negativity speaker, podcaster & Comic-Con panel facilitator trekked over to the IdeaCharger Studios in The Woodlands, TX to talk negativity and why it matters to people who succeed.

QUOTE:  “I want to plow right through any obstacles because I am already prepared for them.” – Craig Price

STORY: Craig’s unique perspective on the world turns many popular views on success around and looks at them from, well, a different angle. One worth a second look!  We cover topics from “unicorn farts” (A technical term….and a first for this podcast) to breaking down how Craig can get past his introverted nature to better maintain lasting profitable relationships with his clients.

CHALLENGE:  Embrace negativity by separating it from the oft-confused concept of fatalistic thinking.


  1. Make it a practice to ask the tough questions like “what would happen if…” rather than just nodding in agreement as quickly.
  2. Listen to Scott Cooksey as he is interviewed about Connection on REALITY CHECK with CRAIG PRICE podcast HERE or check out the show notes and stream HERE  (Episode 182)

BOOK: Half a Glass: The Realist’s Guide by Craig Price

FOLLOW CRAIG: @realitycheckpod on Twitter; www.realitycheckpodcast.com


As always, if you enjoy this episode, please share it with a friend!

For questions, comments, guest interview suggestions, general inquiries, or just to get something off of your chest, we’re always standing by at podcast@ideacharger.com or you can visit us anytime at www.ideacharger.com to learn more about having Scott Cooksey work with you or your organization to create lasting, profitable client relationships NOW!

Follow the show: Twitter @IdeaCharger ; www.SuccessChargerPodcast.com; Facebookwww.Facebook.com/SuccessChargerPodcast

Follow Cooksey: @CookseyConnects
Read more at http://successcharger.libsyn.com/#ZrrwIwe2ky0f8ef1.99

Actually, It IS You

The “It’s Not You It’s Me” Routine

Opposites Attract…Right?

In the fourth grade, one of my buddies carried with him to school one day a pocket full of small, tube-shaped magnets. I remember rolling them one-by-one across the desk and then **SNAP!** how they would violently spin and connect, lining up what I later learned was a positive to the negative end of the magnets.  In the most primitive way, I learned that day to accept how “opposites attract”.

As you rewind your own career, you can certainly remember a former co-worker or (even worse) a boss or client with whom you could not stand to be near…even for a few minutes.  Their perspective on everything dangerously askew from any socially accepted norm; communication ability nothing short of atrocious; and ability to listen to others horribly impossible.  It made you wonder how someone so opposite of every fiber of your being could have possibly wound up in the same…exact…place…as you.  That person, remarkably became the “exception that proved the rule” about attraction.

The Gift of Awareness

Think about someone you know quite well.  Consider a time when they suddenly “flipped” resulting in an unexpected outburst, or significant change in behavior leaving you wondering “what just happened?” Perhaps people have reacted to you that way in some occasion.

The power you gain, however, by understanding your own personality is a powerful gift.  Knowing why a particular exhibited itself in a particular situation goes a long way in improving how we interact with others.  More importantly, it allows you to make deliberate choices to more quickly and effectively connect with others.  All you have to do is take a few simple measurements!

How To Measure Your Brain

Modern medicine technology is incredible.  Most notably, I recall watching live video of the inside chambers of my daughter’s tiny little heart…MONTHS before her birth! [Seriously, I even teared up a little!]

It never ceased to amaze me how the technician and the doctors meticulously measured EVERYTHING from the length of her still forming bones to the size of her head, which of course, houses her brain.  (She was projected to have a “large cranium”, so we already knew she was a genius BEFORE she was born –don’t ALL parents know?)  [SIDE NOTE: Not certain how precise cranial development correlates to smarts, I immediately began hyperventilating as I considered what the cost of a university education will be in 18 years….What if they are wrong and she doesn’t win that merit-based scholarship?  I hope she has her mother’s athletic ability!]  But we digress…

While science administers  batteries of tests each year to determine peoples intelligence, aptitude for particular skills, physical abilities, mental toughness, and much more, the workplace often relies on personality assessments for clues on how we interact with each other.

Certainly, there is much that could be said about the merits of one particular assessment over another.  Some offer “overly simplistic results” while others offer a more “in-depth, multi- dimensional” look by adding context to the results. [I have experienced the latter as considerably more useful when working with teams interested in truly increasing effectiveness and generating real results in less time.] Whichever type you use, however, there is invariably value in first understanding YOURSELF and then looking around to compare with the people you spend time with on a regular basis.

As you get to know more about your own strengths (+) and weaknesses (-) along with how they impact you in a variety of situations, you will begin to understand more about the benefits of connecting with (attracting) or staying away from (repelling) those around you, based on THEIR tendencies and personality styles.

The Secret Sauce for Building Results-Generating Teams

Learning to leverage your gifts and those of the people around you (at work, home, your place of worship, etc…) creates more opportunity for you to produce more sustainable, measurable, forward-looking results in all areas of your life.  Wouldn’t THAT be nice.

Now…where did I leave those magnets?

Scott Cooksey works with organizations around the globe to (re)ignite leaders & teams so they can generate sustainable results and build lasting, profitable relationships with their clients. To learn more about how he can work with you or your organization, visit www.IdeaCharger.com.