Tag Archives: connection

To Connect Faster Start With Why

For the last few weeks, I have been building new workshop to help sales organizations speed up their ability to open the door for new, profitable, lasting client relationships by exploring some relatively simple concepts that deliver results more quickly.

“Great and inspiring leaders of the world think
opposite of most everyone else.”
-Simon Sinek

For one of my clients, however, there was the critical request that a message of increased productivity be delivered while simultaneously preserving a high degree of personal autonomy central to the company’s culture.

In laying the foundation for this topic, I was reminded of this brilliant TEDx Talk from Simon Sinek, who suggests that many marketing and sales organizations have simply been telling their story all wrong. To understand why certain standouts have achieved rock-star-like status, he simply explains how they shifted the way they were telling their own story to customers.

In this talk, delivered at the TEDx Puget Sound in 2009, Sinek provides a simple explanation for how companies like Apple are able to connect more significantly with buyers by flipping the script on how they tell their story.  He shares that “great and inspiring leaders of the world” think opposite of most everyone else.  Explained by what he calls the Golden Circle, it’s revealed that the key to faster connection is to start with why you do what you do ….then explain how you do it …THEN share with the buyer what your product or service actually is.

Consider flipping the script with your prospects and customers this week by talking FIRST about WHY you do what you do.  We’d love to hear your success stories below in the comment section.  Let us hear from you!

2016 Gulf Coast Symposium on HR Issues – Notes

THANK YOU!

The 2016 Gulf Coast Symposium on HR Issues is underway, and I appreciate your attending one of my sessions.  As promised, this is where you will find slides, bonus materials and more, for the two sessions delivered on May 12, 2016 in Houston, TX.


No Budget, No Problem!
How Every Leader Can Continue to Develop Talent in ANY Economic Environment (9:00 AM, May 12, 2016)

As promised, this is where you can find the complete slide deck from my presentation.  It will be posted within a few days of the conclusion of the 2016 Symposium (Hey, I didn’t want you to look ahead at all of the awesome graphics, hugely important research findings and info BEFORE you had a chance to experience the session….Thanks for understanding!)

Until then, here is a list of the NINE KEY ACTIONS OF CONNECTED LEADERS.  Watch this site for details of a forthcoming podcast episode of the Success Charger Podcast (it’s free) where we will dig even DEEPER into each Key Action. (If you’ll scroll up to the upper right-hand corner of this page and leave your email address, we’ll notify you when the next episode is ready to go!)

  1. Always Demonstrate Empathy
  2. Focus on Outcomes – Not Hours
  3. Share Accountability
  4. Become a N.I.N.J.A.
  5. PRO-active > RE-active Coaching
  6. Maximize Transparency
  7. Encourage Innovation
  8. Develop Presentation Skills
  9. Model a Learning Culture

TOURNAMENT OF CHANGE
How to Experience Championship Results in Turbulent Times (3:45PM, May 12, 2016)

If you were with us in the Unique Zone at the 2016 Symposium, you know that this wasn’t a PowerPoint presentation AT ALL.  In fact, it was less of a “breakout session” and more of an EXPERIENCE. I hope you  had as much fun learning at the session as I did putting it together for you!

We’ll do our best to share some of the key elements here and I’ll load up the “promo PowerPoint” that was sent into the Symposium organizers ahead of time, too. Again, we’ll get it up on the site soon.


PODCAST

In the meantime, if you like to hear great stories, I invite you to check out my free, weekly show “The Success Charger Podcast with Scott Cooksey” available to stream or download from SuccessChargerPodcast.com , iTunes, Stitcher Radio and other fine podcasting sites around the interwebs.

You might especially like Episode 38 where I interview John Verdone of DDI (Development Dimensions International) about why he believes EVERYONE should become a facilitator.

Why Everyone Should Become A Facilitator [Ep.38]

Even with many years of experience developing leaders, John Verdone (Manager, Global Facilitator Excellence at Development Dimensions International) was struggling to describe just exactly what he did for a living. That is, until one day, when he happened to catch a certain story unfolding on a PBS-like television show and it all clicked.

People with strong presentation skills are viewed as better leaders and perceived to possess many favorable attributes reaching far beyond the realm of presentations. – John Verdone

In this interview, John stops by the podcast visit with host Scott Cooksey and shares what a study he commissioned uncovered about what makes a great facilitator; when learning really begins for adults; and why everyone should incorporate facilitation skills to build deeper, more meaningful connections with co-workers, clients and in your life.


CLICK HERE to watch the YouTube video that generated the connection between John’s exploration into “what makes a great facilitator” and this podcast interview.



 

Photo of John Verdone peering out airplane window.
John Verdone
Cooksey peering out plane window.
Scott Cooksey

In the outtake of today’s episode, John and Scott compare recent photos they’d shared online.

Except for the fact that they both appear to prefer seats on the left side of the aircraft, any other resemblance is most certainly coincidental.

Share your questions, kudos, criticisms, challenges, guests you’d like to hear interviewed or whatever is on your mind in the comments section below or email the show at podcast@IdeaCharger.com!


Host Scott Cooksey works with organizations and top leaders to help them build lasting, profitable business relationships FASTER.

He has lead leadership workshops around the globe since 2009, and regularly speaks at conferences just like the last industry-specific one you attended!

Learn more about how Scott works with leaders and organizations like yours at www.IdeaCharger.com 

If you like today’s episode, please share it with your friends and followers on social media!

Entertainment Never Sleeps – Tip Jones – Overdrive Entertainment [Ep 31]

During one, hot, Oklahoma summer in the mid 1980’s, MTV proudly played the Top Five at Five video requests from the day’s call-ins.  That entire summer, the same five music videos (back when Music Television actually played music videos en masse) came on like clockwork. One of those songs was “Tears are Falling” by KISS.

Fast forward to 2016, and one of my childhood buddies, Tip Jones of Overdrive Entertainment, found himself readying a venue for a KISS concert just an hour or so from where we’d grown up as the concert promoter and event agency responsible for making the show happen.  In a surreal moment, Jones texted the pal who encouraged him to get into the entertainment business in the first place to say “I can’t believe I get to do this for a living.”

In this episode of the podcast, Cooksey visits with Tip Jones as they unpack what it took to go from a third-generation retail furniture store owner in a small, Oklahoma town to one of the most in-demand concert and event management companies in the region.

Autograph's Authenticity Questioned In Family Dispute
Autograph’s Authenticity Questioned In Family Dispute

We talk everything from the economic impact of entertainment events to why companies and municipalities should use a professional entertainment company to manage their events to what ‘s really behind ticket prices and more.  Tip even shares a couple of moments he claims are the reason he got into this crazy business in the first place.

While sharing one of his most memorable moments with country music legend Charlie Daniels, Cooksey quickly jumped on the opportunity to settle a decades old family dispute.  It’s all explained in the episode.  [We will include some pictures here in the notes, but please click the link below to VOTE and help Scott SETTLE THE SCORE!]

Charlie Daniels Overdrive
Image provided courtesy of Overdrive Entertainment

Like the show?  Please share it with your networks.  Have questions for us? Want to leave a comment?  Ideas for other guests?  Just want to share your OWN awesome story?  Leave them all below in the comments section!

For more on how to subscribe to the show or to stream additional episodes, visit SuccessChargerPodcast.com for all the details!


 

HELP RESOLVE COOKSEY’S FAMILY BET:

CLICK HERE to cast your vote and help settle this decade’s old challenge in Cooksey’s family!

The Role of the Modern-Day Alumni Association (Ep 25)

In July of 1862, President Abraham Lincoln signed into law the Morrill Land Grant Act as a sweeping effort to create agricultural colleges across the United States.  In 1890, a full 17 years before Oklahoma was to become a state, the institution now known as Oklahoma State University was established in Stillwater, OK.

Chris BatchelderIn December 2015, I had the opportunity to sit down with the Chris Batchelder, President & CEO of the Oklahoma State University Alumni Association. In short, this interview was a lot of fun.

While the conversation begins with some context of the current state of Oklahoma State University today (27,000+ students; huge influx of out-of-state enrollment; excitement, and so much more), we quickly dove deep into the role of the modern-day alumni association.

The primary role of any alumni association is connection.  For those of you who have heard me speak, attended one of my leadership workshops, or regularly listen to the podcast, you have heard me say time and again that “connection” IS the most important skill every person should master.

Here’s just a few highlights from the interview:

  • How alumni associations can partner with the athletic department of their school to do more than just ask for money
  • the new travel partnership exclusively for OSU Alumni Association members (www.okstatefantravel.com)
  • The unique role (and signficant differences) of university foundations, athletic departments and alumni associations
  • How alumni associations are serving the career transition needs of seasoned employees (not just recent graduates)
  • so much more!

The OSUAA is alive and well with over 105 active chapters and “watch party” groups serving it’s base.  Did you know that 80% of Oklahoma State alumni members live within 50 miles of an active group?

Are you active in your own Alumni Association?  What is your experience with Corporate Alumni Groups?  How do YOU stay connected with others who have a common, emotional bond to a time or place?  We want to hear!  Share your stories and associations below!

To book Scott Cooksey to speak or lead a workshop at your organization, check out www.IdeaCharger.com!