Learning Modality, Social Media, & Your Online Brand

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While some people learn by watching, others learn by reading. Still, others prefer a demonstrative approach referred to as “kinesthetic“. Put another way, it means that the person learns by DOING. When it comes to Social Media, I’m the latter.

Several months ago, I set up my first account at Twitter.com. Immediately following, I found myself trying to sum up thoughts and ideas into often cryptic phrases comprised of 140 characters or less. Soon after, I began to “tweet”, converse with “tweeps”, and actually learned it was okay admit that sometimes I “twittered” in public.

With it, though, came a lesson. You see, I make a rookie mistake. (Part of the effectiveness of kinesthetic learning.) While one of the coolest aspects of Social Media communication is to syndicate and push out (through various “feeds”) information you post across multiple distribution channels, it’s something I’ve learned can confuse your followers. Even worse, I posted so much, people were starting to tune out my posts and tweets. Something you do NOT want to happen when building a brand!

For example:

  • Someone who follows you on Facebook likes to see Status Updates, but doesn’t necessarily want or need to know EVERY LITTLE THING you’re doing…all the time! (Many of your “tweeps” however, don’t seem to mind.)
  • People who are familiar with Twitter understand that @cookseyconnects or @dscooksey are fellow “Tweeps” (Friends who also use Twitter); #usair was a group code used by multiple people to follow what was unfolding in the Hudson River as Capt. Sully completed the first successful “water landing” of a commercial jetliner; “RT” ahead of something I “tweet” means “I plagerized/am forwarding someone else’s post” by “re-tweeting” it; and URLs like http://bit.ly/b9mR aren’t necessarily sending me to some nefarious corner of the internet.

And finally, I just uncovered a little piece of brilliance that allows me to more consistently brand ALL of my online profiles using my OWN DOMAIN NAME…it’s called a “sub-domain”. I’ve known about them for YEARS, but didn’t realize how easily I could set them up for my followers. Many of the current social media sites have long, un-intuitive URLs to “share your public profile” or otherwise make it tough for people to find your site (a la “Fan Pages” on Facebook). The most popular “subdomain” is actually “www.” It stands for “World Wide Web” which, believe it or not, is merely a PART of the Internet. For most people, it’s where your website lives…but, I digress.

Why simply build someone ELSE’s brand, when you can make it easy for others to find either you, your business, or various web tools you often access, all the while reinforcing YOUR domain as the connecting brand. Check us out online at the following URLs:

So this post was a little geeky, but hey…it’s what we do. Contact us today and learn how we can put these, and other great tools, to work for YOUR company. Cooksey Connects!

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