Man + Twitter Profile Pic + Peer Pressure = Social Media Success

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Earlier today, I ran into a friend of mine (we’ll call him JB..no, not that one…the other one) who works in corporate communication for a large regional bank. He’s a terrific fellow whom I have known for several years. Everyone I know who knows him has nothing to say but how great a person he is, how professional he is, and how passionate he is…..about his bicycle.

His bicycle?

You see, JB is a Twitter user. He doesn’t go overboard with it, but he regularly posts tweets for his friends and followers (currently about 300). Often times, he tweets about his bike. I mean, he is a Dad and all, but he LOVES his bike. I’m just jealous because I am ready to trade in my running shoes (at least a couple days a week) for the adventures that await me in the saddle….but we digress.

SO, realizing that JB’s followers were beginning to mention his place of employment and ask him information about the Bank itself, he started thinking about his “online image”. Careful not to post anything inflamatory (EVER) and always helpful, JB decided to change his profile pic to something more….professional.

Well, within MINUTES of his next tweet, his followers let him know what they thought about the new picture…THEY HATED IT! What’s wrong with a corporate, black and white head shot for someone who holds a professional position at a respected company as the profile pic on Twitter….well, apparently EVERYTHING!

JB’s picture (which was QUICKLY restored) is one from a function he attended several years ago. It features his trademark smile along with the corniest, Woody-from-Toy-Story-look-alike, cowboy hat perched atop his noggin.

The Redux:

If you want to connect with your followers on Twitter (After all, what is SOCIAL Media without the Social?) do the following:

  1. Be relevant and timely
  2. Be yourself
  3. Keep your profile pic a little corny
  4. Drop @jboudiette a tweet to let him know you love the hat!

Credit Where It’s Due:Bold

The role of JB was played by @jboudiette.
The role of peer pressure was played by @NatLoveBug, @jroby, @Nnascenczi, @beckyendicott, and @mattgalloway.

The obnoxious blogger who took this story to the web? @CookseyConnects


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