Man + Twitter Profile Pic + Peer Pressure = Social Media Success

Earlier today, I ran into a friend of mine (we’ll call him JB..no, not that one…the other one) who works in corporate communication for a large regional bank. He’s a terrific fellow whom I have known for several years. Everyone I know who knows him has nothing to say but how great a person he is, how professional he is, and how passionate he is…..about his bicycle.

His bicycle?

You see, JB is a Twitter user. He doesn’t go overboard with it, but he regularly posts tweets for his friends and followers (currently about 300). Often times, he tweets about his bike. I mean, he is a Dad and all, but he LOVES his bike. I’m just jealous because I am ready to trade in my running shoes (at least a couple days a week) for the adventures that await me in the saddle….but we digress.

SO, realizing that JB’s followers were beginning to mention his place of employment and ask him information about the Bank itself, he started thinking about his “online image”. Careful not to post anything inflamatory (EVER) and always helpful, JB decided to change his profile pic to something more….professional.

Well, within MINUTES of his next tweet, his followers let him know what they thought about the new picture…THEY HATED IT! What’s wrong with a corporate, black and white head shot for someone who holds a professional position at a respected company as the profile pic on Twitter….well, apparently EVERYTHING!

JB’s picture (which was QUICKLY restored) is one from a function he attended several years ago. It features his trademark smile along with the corniest, Woody-from-Toy-Story-look-alike, cowboy hat perched atop his noggin.

The Redux:

If you want to connect with your followers on Twitter (After all, what is SOCIAL Media without the Social?) do the following:

  1. Be relevant and timely
  2. Be yourself
  3. Keep your profile pic a little corny
  4. Drop @jboudiette a tweet to let him know you love the hat!

Credit Where It’s Due:Bold

The role of JB was played by @jboudiette.
The role of peer pressure was played by @NatLoveBug, @jroby, @Nnascenczi, @beckyendicott, and @mattgalloway.

The obnoxious blogger who took this story to the web? @CookseyConnects


Learning Modality, Social Media, & Your Online Brand

While some people learn by watching, others learn by reading. Still, others prefer a demonstrative approach referred to as “kinesthetic“. Put another way, it means that the person learns by DOING. When it comes to Social Media, I’m the latter.

Several months ago, I set up my first account at Twitter.com. Immediately following, I found myself trying to sum up thoughts and ideas into often cryptic phrases comprised of 140 characters or less. Soon after, I began to “tweet”, converse with “tweeps”, and actually learned it was okay admit that sometimes I “twittered” in public.

With it, though, came a lesson. You see, I make a rookie mistake. (Part of the effectiveness of kinesthetic learning.) While one of the coolest aspects of Social Media communication is to syndicate and push out (through various “feeds”) information you post across multiple distribution channels, it’s something I’ve learned can confuse your followers. Even worse, I posted so much, people were starting to tune out my posts and tweets. Something you do NOT want to happen when building a brand!

For example:

  • Someone who follows you on Facebook likes to see Status Updates, but doesn’t necessarily want or need to know EVERY LITTLE THING you’re doing…all the time! (Many of your “tweeps” however, don’t seem to mind.)
  • People who are familiar with Twitter understand that @cookseyconnects or @dscooksey are fellow “Tweeps” (Friends who also use Twitter); #usair was a group code used by multiple people to follow what was unfolding in the Hudson River as Capt. Sully completed the first successful “water landing” of a commercial jetliner; “RT” ahead of something I “tweet” means “I plagerized/am forwarding someone else’s post” by “re-tweeting” it; and URLs like http://bit.ly/b9mR aren’t necessarily sending me to some nefarious corner of the internet.

And finally, I just uncovered a little piece of brilliance that allows me to more consistently brand ALL of my online profiles using my OWN DOMAIN NAME…it’s called a “sub-domain”. I’ve known about them for YEARS, but didn’t realize how easily I could set them up for my followers. Many of the current social media sites have long, un-intuitive URLs to “share your public profile” or otherwise make it tough for people to find your site (a la “Fan Pages” on Facebook). The most popular “subdomain” is actually “www.” It stands for “World Wide Web” which, believe it or not, is merely a PART of the Internet. For most people, it’s where your website lives…but, I digress.

Why simply build someone ELSE’s brand, when you can make it easy for others to find either you, your business, or various web tools you often access, all the while reinforcing YOUR domain as the connecting brand. Check us out online at the following URLs:

So this post was a little geeky, but hey…it’s what we do. Contact us today and learn how we can put these, and other great tools, to work for YOUR company. Cooksey Connects!