Why Should THEY Buy When It’s All About YOU?

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Consistently, when people ask me “how can I get people to see me as a leader?”, I ask them a simple question. “Why should they?”  If the answer suggests it has something to do with their own benefit, suggest they consider their teammates’ points of view.

If you are like most leaders, undoubtedly you are in a continuous mode of learning.  And, if you are on the path to achieving the success you deserve, I certainly hope you are also unafraid of failure.  Yes, that’s what I said: UNAFRAID OF FAILURE!

In pursuit of his efforts to convert electricity into light, Thomas Edison has been quoted as saying “I never failed. I only found 10,000 ways that didn’t work.” Dare I suggest it was attitude, not necessarily know-how that created the lightbulb.

Take a look at how you are approaching growth of your own business, climbing the ladder of success, or giving to people around you.  If it’s all for your own benefit (e.g. a sale, self-promotion, doing it “your way”, or the like), you are most likely walking past a dollar to pick up a dime.

This week’s challenge is to think about how you can help eliminate “pain” or take away other people’s problems with solutions you are able to provide.  When you stop selling a product, you begin providing solutions.  People PAY for solutions because they are too lazy or lack the expertise to solve the issue themselves.

Repeat after me, “The solutions I can provide my clients/customers are more valuable than the products I sell.”

Share how you are beginning to see things differently below.

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One Reply to “Why Should THEY Buy When It’s All About YOU?”

  1. Came across your blog when I did a google search for Thomas Edison – I am a bit of an Edison admirer. Noticed that you have referred to him and thought you might be interested in this free eStory of his life for June only. I enjoyed it myself and just want to share it. You can get it for free at http://www.amazingpeopleclub.com

    Erik W.

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